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Al Ries’s Interview (The co-father of Positioning) by Kamil Ali

Al Ries,
the co-father of Positioning,
Interviewed 1st time in Pakistan by
Kamil Ali
 
About Al Ries:

Al is a legendary marketing strategist, co-father of Positioning concept and a chairman of Ries and Ries, a marketing consultancy firm. He named one of the top 10 business guru by Marketing Executives Networking Group. He works with many Fortune 500 companies. (Read More about him at the end of this interview) 

Short Introduction:
I had an interesting conversation with Al Ries. I tried asking comprehensive questions, that also include Pakistan’s marketing issues. I’m sure you’ll learn out of it.

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