Tag Archives: Spin-off

Why Spin-offs? How Diversifications destroy the company, brand and profit?

I’ve been raising my voice in the favor of spin-offs and multi-brandings, and getting through the concept that how diversification destroy the company, brand and profit. That applies to corporate, products, services and persons.

I’ve found amazing facts for it from Al Ries, the world’s top marketing guru, author and consultant. So thought to share it up with readers:

Decades of mergers, acquisitions, hostile takeovers, and alliances have created scores of hydra-headed corporate monsters. How do you focus one of these mastodons?

In concept, it’s easy. You just spin off some of the heads. Divide and conquer. Easier said then done.

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