Tag Archives: Positioning

Interview with Laura Ries: “Visual Hammer” Era Cometh! (Part 3/3)

<< Interview with Laura Ries: Packaging and Celebrity (Part 2/3)

<< Interview with Laura Ries: Logo, Trademark, Slogan and Product Design (Part 1/3)

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Color, Personal Branding and Visual Hammer:

Kamil: I think one of the most of important part is missing in the ‘Color’ chapter is about the choice of ‘opposite color’. For example, if your competitor’s color is black, then you should select the white. Can you list other opposite colors to make life easier of marketers?

Laura: That’s also an excellent point which reinforces my favorable opinion of your marketing savvy. But I would only recognize eight primary colors from the color wheel.

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Interview with Laura Ries: “Visual Hammer” Era Cometh! (Part 2/3)

<< Interview with Laura Ries: Logo, Trademark, Slogan and Product Design (Part 1/3)lauraries_thumb1

Packaging and Visual Hammer:

Kamil: You say, “If you’re not first in a new category, you want to design your bottle so it looks like the bottle doesn’t belong in the category at all.”

Can we put this idea to Monster’s (16-oz) packaging “size” versus that of Redbull (8.3-oz)?

Laura: Absolutely and this is why you are such a good marketing strategist. The Monster can when first introduced looked nothing like everybody else’s energy drink can. That’s what made it stand out and that’s what built the brand. The name plus the monster-size can.

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Laura Ries

Interview with Laura Ries: “Visual Hammer” Era Cometh! (Part1/3)


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It’s my honor to introduce and interview Laura Ries. She doesn’t require an introduction, but for those who don’t know her, Laura Ries is a leading marketing strategist, bestselling author and television personality. She works with several Fortune 500 companies. Laura is a frequent marketing analyst on major news programs from the O’Reilly Factor to Squawk Box. She regularly appears on Fox News, Fox Business, CNBC, CNN, HLN, and is frequently quoted by the Associated Press, Bloomberg, The Wall Street Journal and other news outlets. Her books are reviewed by Harvard Business Review. In addition, Laura writes her own popular blog RiesPieces.com.

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Positioning-Getting-in-to-Mind.jpg

What is Positioning?(Part 2): How To Get Into Consumer’s Mind By Being First? (Series 4)

Step1: What is Positioning? (Part 2): Importance of Being first

Step 2: Cartoon: What is Positioning ? (Part 2): How To Get Into The Consumer’s Mind By Being First?

Did I miss something? Got ideas what more I could explain? Any suggestions, comments or questions? Let me know in the comments below at the end of the page!

I would love to hear from you. I read every single comment!

Reference book: At this stage, I recommend you to read following book(s).

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