Kamil Ali

Checklist to launch a new category online:

To develop a big brand on the internet it’s better to take care of following checklist: (Otherwise you might launch it, but still won’t be able to capture major market share like Barnes and Nobles.)It’s not the checklist to apply on any one category. Separate points can be applied for separate categories.

a. Is the brand fashionable or not? (e.g. Clothing vs. computers). Fashion brands, like clothing, are not that much successful online. As for many categories, a shopper wants to see it, feel it, touch it, smell it, try it, taste it. On the other hand, hardware or software brand will do. Mostly, people are not that much interested in experiencing hardware products, like computers, software, etc.

Series 1 was about why you should develop your internet brand, right now? Living example of how social media helps you to make you successful in a few years? And why you have to focus on marketing strategy first and social media second?

In Series 1, the real word was “online.” Today, the word is “Internet branding.”

As to become successful, we need a strong strategy along a strong brand name. So let’s begin our discussion from brand name.

1. New medium, new brand name:

“Online” is an important word here.

Brands have been getting developed in the real world. Companies and people have been building world-class brand out of them. Some take years. Some take decades.

Now, things are little change, and they’re fast, here in the online world.

Where companies and people are developing their online brand in a few years. (Not in decades as in real world). Social media plays an important role as an add-on and an amplifier to the promotion of an online brands, as well as, the real world brands (by taking real brands to the online world).

I’ve been telling people but they don’t listen. Online Social Media is growing, this is the right time to get into the mind of your audience. And they just ignored me again…..Their competitors will run away with their customers and they’ll keep on serving their conventional wisdom.

What they say? Read my comments in brackets:
“How many customers are using internet, still many people don’t have computer?” (Better come out of cave now)

“What if you write articles online or you’re a blogger, you’re still not writing for any (prestigious) magazine or publication?”  (And people are continuously making their online brands)