Tag Archives: Nirala Doodh

Nirala Sweets: Strong Brand, Getting Weak.

Nirala Logo

Nirala Sweets was only in sweets. Which made this brand an icon. If you want sweets for any occasion the best one is known as Nirala. They made the fortune out of their specialty, which allows them to set higher prices. And higher prices bring prestige with it! Brand had become strong!

It is one of the most brilliant company that played very well by differentiating them with high prices.

The strategy is great. Customers are willing to pay more for better product, they want some differentiation, a reason, to buy yours, not others. Nirala really mean sweets.

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