Tag Archives: Marketing sense

10 things Marketers Remember but Forget (Series 1)

I met many experienced and brilliant marketing guys. Due to their extensive experience, they know almost every aspect of marketing. The sad part is: They remember one thing and forget another. That makes me very depressed!
Here are my first series of 10 points for you, I’m bringing up. Easy to memorize, summarize and utilize. (I’ll keep on posting 10 by 10 points in coming days)
Marketing guys……..
1. Remember they should produce product what customers want or need, 
 but forget if customers knew about their wants and needs, they were marketers too.
2. Remember the single (not double or triple) word for the brand name is better,
but forget number of syllables is also important to count, even if we use double word for brand name(e.g Facebook is a good brand name with two syllables)
3. Remember packaging options should be exposed to consumers to observe “which one will be selected  by the consumer”,
but forget RedBull was a failure, not only in selection of packaging, but also in selection of brand name and   taste. (Customers almost always betray you!)
4. Remember blue color is boyish and pink is girlish for their brands, 
 but forget using opposite color to key competitor will differentiate the brand.
5. Remember refreshing logo is good for the brand,
 but forget changing logos, like Pepsi , can change
the consumer’s perception and confuse consumers for nothing. (Slight change is better)
Radical Change (Pepsi)
Slight Change (KFC)
6. Remember how to increase sales through brand extension,

but forget how it will destroy the original brand.

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Quiz: What do you know about Marketing?

Yeah, yeah I know you know too much that’s why I’ve posted this quiz 🙂

Recently, I posted an interesting (yet simple) quiz on my Squidoo Lens. People who met me after taking quiz said they didn’t post their results because they scored, according to them:  “Aaaa …Just average”.

Some other responses to the quiz: “I thought I was right but…”, “What the….”,”How can you prove it?”, “But I WAS RIGHT!!!”

I still say, this quiz is simple. And you still can score 100%.

Try it!
You guys are eager to do something.
That’s why you’re keep on reading my words and I keep on typing it.

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Are you Left-Brainer or Right-Brainer?

Marketing and management are at war in today’s boardrooms.

The reason for the war is that marketing and management don’t
understand each other. The reason they don’t understand each
other is that their brains are different.

Management people tend to be left-brain thinkers: they are
verbal, logical and analytical.
Marketing people tend to be right-brain thinkers: they are
visual, intuitive and holistic.
 
What are you? Are you Left-Brainer or Right-Brainer?
Have a following (short) brain quiz and find out!
 

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Top Three Types of People To Avoid In Marketing

Marketing Experience, Information or Knowledge! What’s important & why??

This question has been neglected by many graduates and experienced marketers. This point applies to almost every field we look into. So, dear readers just customized this article, while reading, to your field.
There are three types of people or groups out there:

1. Mostly, professionals say “In marketing, years of experience is enough.” Absurd!

2. Graduates say “We’re better than those experienced people, who can’t understand the theory and its applications” Ludicrous!

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