Tag Archives: Laura Ries

How to Develop a Word-Class Online Brand via Branding & Social Media (Series 1)

“Online” is an important word here.

Brands have been getting developed in the real world. Companies and people have been building world-class brand out of them. Some take years. Some take decades.

Now, things are little change, and they’re fast, here in the online world.

Where companies and people are developing their online brand in a few years. (Not in decades as in real world). Social media plays an important role as an add-on and an amplifier to the promotion of an online brands, as well as, the real world brands (by taking real brands to the online world).

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Online Social Media: Killer Features

I’ve been telling people but they don’t listen. Online Social Media is growing, this is the right time to get into the mind of your audience. And they just ignored me again…..Their competitors will run away with their customers and they’ll keep on serving their conventional wisdom.

Social Media Websites

What they say? Read my comments in brackets:
“How many customers are using internet, still many people don’t have computer?” (Better come out of cave now)

“What if you write articles online or you’re a blogger, you’re still not writing for any (prestigious) magazine or publication?”  (And people are continuously making their online brands)

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iPad Naming Problem

I loved Laura Ries standpoint on iPad naming. Must watch it !
Insight on whether Apple will have a hard time marketing its latest product to women.
Laura is running Ries&Ries, with her father and legendary co-father of Positionin,Al Ries.

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Al Ries’s Interview (The co-father of Positioning) by Kamil Ali

Al Ries,
the co-father of Positioning,
Interviewed 1st time in Pakistan by
Kamil Ali
 
About Al Ries:

Al is a legendary marketing strategist, co-father of Positioning concept and a chairman of Ries and Ries, a marketing consultancy firm. He named one of the top 10 business guru by Marketing Executives Networking Group. He works with many Fortune 500 companies. (Read More about him at the end of this interview) 

Short Introduction:
I had an interesting conversation with Al Ries. I tried asking comprehensive questions, that also include Pakistan’s marketing issues. I’m sure you’ll learn out of it.

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