Kamil Ali

It’s an honor to become the first (and only) Pakistani to get endorsed by Al Ries, the world’s top marketing expert and consultant.

Al Ries and Jack Trout are the two guys who have been revolutionizing the business world through their most important concept in marketing, Positioning.

Later on it was  published in the shape of the groundbreaking book, Positioning: Battle For Your Mind.

Just watch the following video and share with others. Nothing else for today! : )

And please don’t forget to wish me at the end of this post

Why this Secret Bonus? Because: you can define what marketing is today, but because marketing is always changing, any definition used today might require more comprehensive definition tomorrow!

Cartoon: What is Marketing?: The Bonus Secret Definition

Now Available in HD

Reference book: At this stage, I recommend you to read following book(s).

Yes, you can always ask questions from following books too. The list will keep on increasing with more upcoming posts.

(The more you read, the more you’re capable of generating ideas)

Red Bull dominates energy drink, Xerox dominates copier category, Coca Cola dominates cola category, Domino’s dominates pizza home delivery category.

Why? Perhaps, there are many reasons. However, the most important steps these brands took were to create a category and develop brands based on these categories.

Consumers think category, not brands. When they even think to have energy drink, Red Bull takes all the advantages.

Why? Simple, Red Bull created the category. Who else has right to claim the ownership of energy drink category?

Let’s watch following two videos for more explanation:

Checklist to launch a new category online:

To develop a big brand on the internet it’s better to take care of following checklist: (Otherwise you might launch it, but still won’t be able to capture major market share like Barnes and Nobles.)It’s not the checklist to apply on any one category. Separate points can be applied for separate categories.

a. Is the brand fashionable or not? (e.g. Clothing vs. computers). Fashion brands, like clothing, are not that much successful online. As for many categories, a shopper wants to see it, feel it, touch it, smell it, try it, taste it. On the other hand, hardware or software brand will do. Mostly, people are not that much interested in experiencing hardware products, like computers, software, etc.