Step1: Introduction to the Positioning Cartoon (Below this video)

Step 2: Cartoon: What is Positioning or Brand Positioning? (Part 1)

Did I miss something? Got ideas what more I could explain? Any suggestions, comments or questions? Let me know in the comments below at the end of the page!

I would love to hear from you. I read every single comment!

Reference book: At this stage, I recommend you to read following book(s).

In the previous part, we discussed half of the marketing definition, where we discussed mainly,what is customer analysis. Today,Kimberly and Eric will discuss competitor analysis.Please bear in mind, both customer and competitor analysis, can be discussed in greater detail in upcoming marketing cartoons. It’s just a brief, to give you an idea, a glimpse of marketing.

Cartoon: What is Marketing? – Secret Definition (Part 2/2)

It’s just a fundamentals of marketing. So consider it like that. People who are new to marketing education might have host of questions. Please use comment box at the end of this page for discussion.

Al is a legendary marketing strategist, co-father of Positioning concept and a chairman of Ries and Ries, a marketing consultancy firm. He named one of the top 10 business guru by Marketing Executives Networking Group. He works with many Fortune 500 companies. (Read More about him at the end of this interview) 

Short Introduction:
I had an interesting conversation with Al Ries. I tried asking comprehensive questions, that also include Pakistan’s marketing issues. I’m sure you’ll learn out of it.

Marketing and management are at war in today’s boardrooms.

The reason for the war is that marketing and management don’t
understand each other. The reason they don’t understand each
other is that their brains are different.

Management people tend to be left-brain thinkers: they are
verbal, logical and analytical.
Marketing people tend to be right-brain thinkers: they are
visual, intuitive and holistic.
 
What are you? Are you Left-Brainer or Right-Brainer?
Have a following (short) brain quiz and find out!