Tag Archives: Interbrand

How can we develop global brands of Pakistan? (Or do we have any?)

It’s difficult to build a global brand from a country that doesn’t have a favorable “perception” for that category. Germany has a favorable perception for engineered products like automobiles. So, Mercedes-Benz is a global brand from Germany! France has a favorable perception for fashion and wine, but not for automobiles and engineered products.

Kamil’s BONUS: According to Interbrand (2008), America owns world’s 52 valuable brands out of 100. Do you know why America is one of the most powerful country of the world?

Hint: Its corporate brands are one reason! Positive marketing and its positive perception is another.

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