Tag Archives: Engro Foods

Engro Foods’ Olper’s “for all purposes”?

“Our brand’s sales will increase” thinking goes “If we’ll promote various ways of using our brand”

That’s a mistake!

If Haleeb talks to the tea-drinking market with its thick milk, Milk Pak talks to health conscious market with its nutritious or vitamin milk. With whom Olper’s talks to? Do you know? Me neither!

First of all, what is Olper’s? It’s good for drinking, making tea, custard, cakes, you name it.
Your brand can only stand for one word! One brand can own one positioning at a time. Olper’s should have an “attribute” to dominate in the mind of consumers like Haleeb and Milkpak do.Think Safeguard. It has only one target market, kids. Safeguard is talking to kids about germs-free revolution. So what do you think that elders don’t use Safeguard?

Read more