Tag Archives: Diversification

Why Spin-offs? How Diversifications destroy the company, brand and profit?

I’ve been raising my voice in the favor of spin-offs and multi-brandings, and getting through the concept that how diversification destroy the company, brand and profit. That applies to corporate, products, services and persons.

I’ve found amazing facts for it from Al Ries, the world’s top marketing guru, author and consultant. So thought to share it up with readers:

Decades of mergers, acquisitions, hostile takeovers, and alliances have created scores of hydra-headed corporate monsters. How do you focus one of these mastodons?

In concept, it’s easy. You just spin off some of the heads. Divide and conquer. Easier said then done.

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What Good Milk Needs to Know About a Powerful Brand Name?

Good Milk pack
Good Milk
“The name is the hook that hangs the brand on the product ladder in the prospect’s mind. In the positioning era, the single most important marketing decision you can make is what to name the product.”  said Al and Trout.

Apart from everything, Good Milk is good, but not a good name! Good Milk needs to have not only good, but an excellent name to hang in the mind of consumers forever. It doesn’t seem to me that a good marketer can make a generic name like Good Milk. My experience says, there would be an ad agency, who made this brand name.

I’m sure, guys at Good Milk and all their consumers will be damn sure, that Good Milk will not only be serving and striving in the marketplace for the short term.

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