Tag Archives: brain quiz

Al Ries’s Interview (The co-father of Positioning) by Kamil Ali

Al Ries,
the co-father of Positioning,
Interviewed 1st time in Pakistan by
Kamil Ali
 
About Al Ries:

Al is a legendary marketing strategist, co-father of Positioning concept and a chairman of Ries and Ries, a marketing consultancy firm. He named one of the top 10 business guru by Marketing Executives Networking Group. He works with many Fortune 500 companies. (Read More about him at the end of this interview) 

Short Introduction:
I had an interesting conversation with Al Ries. I tried asking comprehensive questions, that also include Pakistan’s marketing issues. I’m sure you’ll learn out of it.

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Are you Left-Brainer or Right-Brainer?

Marketing and management are at war in today’s boardrooms.

The reason for the war is that marketing and management don’t
understand each other. The reason they don’t understand each
other is that their brains are different.

Management people tend to be left-brain thinkers: they are
verbal, logical and analytical.
Marketing people tend to be right-brain thinkers: they are
visual, intuitive and holistic.
 
What are you? Are you Left-Brainer or Right-Brainer?
Have a following (short) brain quiz and find out!
 

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