Tag Archives: Al Ries

Are you Left-Brainer or Right-Brainer?

Marketing and management are at war in today’s boardrooms.

The reason for the war is that marketing and management don’t
understand each other. The reason they don’t understand each
other is that their brains are different.

Management people tend to be left-brain thinkers: they are
verbal, logical and analytical.
Marketing people tend to be right-brain thinkers: they are
visual, intuitive and holistic.
 
What are you? Are you Left-Brainer or Right-Brainer?
Have a following (short) brain quiz and find out!
 

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What Marketing is NOT?

Commonsense image

Marketing students (MBA, BBA) and professionals are still confused about marketing and its application in the real world. Dear friends, your precious education and experience are not an easy one to learn, trust me, it has been adapted as an exclusive tool. In this article, I will try to resolve a major misconception about marketing.

This article will provide guidance to young marketers and students of marketing and business, who have been asking simple questions about marketing definition and after completion of course, ending up no where. However, before understanding the definition of marketing, we have to understand the most important part of marketing. I call it “______”. I’ll tell you later, I promise! Keep reading.

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How Adsells Advertising can dominate its market leadership?

Adsells Logo

Branding opportunities do not lie in the serving of existing market. Branding opportunities lie in the formation of new market. To make a powerful brand one needs to be first in the market with a new category. Adsells Advertising knows it well.They were first in outdoor advertisement category.(Even if they weren’t.It doesn’t matter! Adsells has positioned it self in the mind of consumer as a leader and that’s what all count in market leadership)

Adsells Advertising is Pakistan’s leading outdoor advertising company. 

If there is any company in Pakistan which did not loose its focus, perhaps it’s only Adsells. 

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