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Brand vs. Category: Which One To Create?

Some marketers think, “Create Your Brand.”

Well, they are not wrong either. Yet, they forget what the right way to to do it.

After watching these following videos, you can better decide which way is the right way (Whether, create your brand or create your category)

Step 1: Brand vs. Category: Which One To Create?

Step 2: Why To Create Category, Not Brand?

Click Here to Watch Cartoon & Read Script

Why? Because there’s a good news.

My cartoon has been featured in Famous Bloggers!

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Time Bomb Blast (Series 2) : Finding the right combination of wires.

[The first post, Time Bomb Blast (Series 1), was for understanding the importance of creating category. Today, I would like to further extend the discussion: "Finding your right category" to develop a Time Bomb brand.]

Time Bomb requires right combination of wires.Otherwise, it will blow away YOU rather than your competitors.

Finding the right combination of wires is finding the right category.It’s tricky. It’s sensitive.

If you can’t find the right category, you can’t find the right combination of strategy and execution.

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Time Bomb Blast (Series 1)

If you ask about one of the favorite post of mine, I’ll say  “What The Marketing Is NOT”, where I discussed why “Marketing Sense” is the skill you need to learn before even learning the definition of marketing.

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What Marketing is NOT?

Commonsense image

Marketing students (MBA, BBA) and professionals are still confused about marketing and its application in the real world. Dear friends, your precious education and experience are not an easy one to learn, trust me, it has been adapted as an exclusive tool. In this article, I will try to resolve a major misconception about marketing.

This article will provide guidance to young marketers and students of marketing and business, who have been asking simple questions about marketing definition and after completion of course, ending up no where. However, before understanding the definition of marketing, we have to understand the most important part of marketing. I call it “______”. I’ll tell you later, I promise! Keep reading.

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