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iPad Naming Problem

I loved Laura Ries standpoint on iPad naming. Must watch it !
Insight on whether Apple will have a hard time marketing its latest product to women.
Laura is running Ries&Ries, with her father and legendary co-father of Positionin,Al Ries.

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Engro Foods’ Olper’s “for all purposes”?

“Our brand’s sales will increase” thinking goes “If we’ll promote various ways of using our brand”

That’s a mistake!

If Haleeb talks to the tea-drinking market with its thick milk, Milk Pak talks to health conscious market with its nutritious or vitamin milk. With whom Olper’s talks to? Do you know? Me neither!

First of all, what is Olper’s? It’s good for drinking, making tea, custard, cakes, you name it.
Your brand can only stand for one word! One brand can own one positioning at a time. Olper’s should have an “attribute” to dominate in the mind of consumers like Haleeb and Milkpak do.Think Safeguard. It has only one target market, kids. Safeguard is talking to kids about germs-free revolution. So what do you think that elders don’t use Safeguard?

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Al Ries’s Interview (The co-father of Positioning) by Kamil Ali

Al Ries,
the co-father of Positioning,
Interviewed 1st time in Pakistan by
Kamil Ali
 
About Al Ries:

Al is a legendary marketing strategist, co-father of Positioning concept and a chairman of Ries and Ries, a marketing consultancy firm. He named one of the top 10 business guru by Marketing Executives Networking Group. He works with many Fortune 500 companies. (Read More about him at the end of this interview) 

Short Introduction:
I had an interesting conversation with Al Ries. I tried asking comprehensive questions, that also include Pakistan’s marketing issues. I’m sure you’ll learn out of it.

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Are you Left-Brainer or Right-Brainer?

Marketing and management are at war in today’s boardrooms.

The reason for the war is that marketing and management don’t
understand each other. The reason they don’t understand each
other is that their brains are different.

Management people tend to be left-brain thinkers: they are
verbal, logical and analytical.
Marketing people tend to be right-brain thinkers: they are
visual, intuitive and holistic.
 
What are you? Are you Left-Brainer or Right-Brainer?
Have a following (short) brain quiz and find out!
 

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