Kamil Ali

Some marketers think, “Create Your Brand.”

Well, they are not wrong either. Yet, they forget what the right way to to do it.

After watching these following videos, you can better decide which way is the right way (Whether, create your brand or create your category)

Step 1: Brand vs. Category: Which One To Create?

Step 2: Why To Create Category, Not Brand?

Click Here to Watch Cartoon & Read Script

Why? Because there’s a good news.

My cartoon has been featured in Famous Bloggers!

Checklist to launch a new category online:

To develop a big brand on the internet it’s better to take care of following checklist: (Otherwise you might launch it, but still won’t be able to capture major market share like Barnes and Nobles.)It’s not the checklist to apply on any one category. Separate points can be applied for separate categories.

a. Is the brand fashionable or not? (e.g. Clothing vs. computers). Fashion brands, like clothing, are not that much successful online. As for many categories, a shopper wants to see it, feel it, touch it, smell it, try it, taste it. On the other hand, hardware or software brand will do. Mostly, people are not that much interested in experiencing hardware products, like computers, software, etc.

Series 1 was about why you should develop your internet brand, right now? Living example of how social media helps you to make you successful in a few years? And why you have to focus on marketing strategy first and social media second?

In Series 1, the real word was “online.” Today, the word is “Internet branding.”

As to become successful, we need a strong strategy along a strong brand name. So let’s begin our discussion from brand name.

1. New medium, new brand name:

“Online” is an important word here.

Brands have been getting developed in the real world. Companies and people have been building world-class brand out of them. Some take years. Some take decades.

Now, things are little change, and they’re fast, here in the online world.

Where companies and people are developing their online brand in a few years. (Not in decades as in real world). Social media plays an important role as an add-on and an amplifier to the promotion of an online brands, as well as, the real world brands (by taking real brands to the online world).