The rules of a great billboard or hoarding


Seth Godin posted a great thought today. So. I thought to share it with you.

The rules of a great billboard is great = cost effective,

here’ re some examples:
1. Next exit
2. EZ off and on
3. Free parking
4. Major thoroughfare
5. Take action NOW!
6. Try Now!
If you’re interested in building your brand trust, just like every good advertising, run them for a very long time and over a wide area. In other words, it’s an act of faith.
By Seth Godin



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