Some marketers think, “Create Your Brand.”
Well, they are not wrong either. Yet, they forget what the right way to to do it.
After watching these following videos, you can better decide which way is the right way (Whether, create your brand or create your category)
Step 1: Brand vs. Category: Which One To Create?
Step 2: Why To Create Category, Not Brand?
Why? Because there’s a good news.
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